Nvidia has lowered the official RTX 40 series price for its entire range of graphics cards sold via its UK website. The changes result in savings of up to £60 for the RTX 4090 while even the lowly RTX 4060 Ti drops by £20. The RTX 4080 also sees a drop of £40 while the RTX 4070 has a saving of £20.
According to Nvidia, the adjustments reflect a months-long downward trend in the US dollar (USD) to British pound (GBP) exchange rate, with one US dollar being worth 0.92 GBP back in late 2022 but now only being worth 0.76 GBP. In other words, £1 now buys more of anything priced in US dollars.
It’s not often we see price adjustments of this sort, suggesting that part of the motivation for this move is the apparent lack of sales of the RTX 4000 series. There have been multiple reports of how slow sales are of these latest Nvidia GPUs, so a little discount might go a considerable way to improving those sales numbers.
The UK Nvidia price drops are:
- RTX 4090 – £1,579 (Old) / £1,519 (New)
- RTX 4080 – £1,179 (Old) / £1,139 (New)
- RTX 4070 – £589 (Old) / £569 (New)
- RTX 4060 Ti – £389 (Old) / £379 (New)
While the price drops only directly effect cards sold via the company’s own website, we can expect other UK retailers to also change their pricing. Not the shops are under any obligation to – they won’t receive anything from Nvidia for doing so but will just have to take the financial hit – but they will likely want to do so to remain competitive. A quick scan of the likes of Amazon.co.uk, Box.co.uk, Overclockers.co.uk, and Scan.co.uk shows all their graphics cards prices are yet to budge, though.
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