Ebuyer, the UK's largest tech retailer has just been bought out, in a deal that's expected to see the brand branch out into EU where it will take on the likes of CaseKing, owners of Overclockers.co.uk.
The brand, which started in 1999, sells everything tech from graphics cards and CPUs to laptops and office furniture.
Based in Yorkshire, it employs over 200 people and will be split off from its previous owner, West Retail Group, in a deal for an undisclosed amount. All assets and staff of Ebuyer are set to remain with the business
The new owners are individuals Mark Reed and Rich Marsden, both veterans of the industry, with Marsden set to take on the role of CEO for the new venture.
“I have been working on this deal for some time and knew that someone like Mark was the one person I trusted to help me deliver it. We’re extremely grateful to West Retail Group for the opportunity to be the next custodians of this business and build on the great work so far,” Marsden said.
Reed added: “Having been involved in the technology and gaming space for the past 29 years, the acquisition of ebuyer.com felt like a natural step forward.
“Ebuyer.com has huge growth potential and we have ambitions to expand into the EU, whilst also developing our gaming and PC lines.
“Trust and respect is what has kept the relationship with Rich and I over so many years and it is that basis that this acquisition and his leadership stems from. Between Rich’s expertise in hardware and the resources at our disposal, we believe there is significant growth in the business, this is what excites us about the opportunity.”
Ebuyer registered a turnover of £241 million in 2021, highlighting the scale of the operation. However, as reported by channelweb this only accounted for less than 25% of West Retail Group’s £1.2 billion turnover, with the majority of revenue coming from the company’s Wren Kitchens brand.
The upshot for UK buyers looking for the best deal on their next graphics card or case upgrade will likely be very little but those in the EU may soon find they have another retailer to choose from as they search for bargains.